Crosta Mollica
Campaign Creative Direction, 2025
Merry Galelli developed a social-first strategy and concept to create noise around the brand's 2025 refresh, centering on an intimidating, aspirational group of pizza aficionados who teach us the most authentic, most Italian ways to enjoy Crosta Mollica.
The campaign is amplified through a bespoke paid media plan on Google and Meta, with multiple takeovers across The Guardian and Time Out.