We created a shareable experience that helped people discover their flavour.
We toured the nation from city centres to festivals with our Oreo van,
a Wonderfilled treat for the eyes.
Our ‘Discover Your Flavour’ app included a series of fun
personality questions to help match people to their flavour.
Participants were then rewarded with a bespoke Oreo truffle
that corresponded with their identified flavour.
Brought childlike wonder
to 2.2M people nationwide
540k Oreo cookie samples
25k Oreo truffles
27 live days across 4 festivals and
7 city centre locations nationwide