Suicide is the single biggest killer of young guys in the UK. But not enough people know that fact, and even fewer are talking about it.
The Bigger Issues campaign raised awareness of this alarming statistic.
Cannes Lions Innovation - Creative Data - Silver Winner
Brand Republic Awards - Best Social Strategy - Winner
The Drum Awards - Cause related - Winner
Hermes Creative Awards - Out of Home - Platinum Winner, Consumer Engagement - Platinum Winner & Corporate Social Responsibility Programme - Gold Winner
Business Charity Award - Health/Pharmaceutical Partnership - Winner
Webby Awards - Brand Strategy - Honouree in Advertising
IPM Awards - Consumer Product - Gold Winner
Marketing Week Awards - Marketing for Society - Shortlisted