Hi-ReS! created a series of banners for Dunhill’s campaign, where each year select three men to be the voice of the brand. They are men of achievement, reflecting the Dunhill values, elegance, intelligence. This year for AW12 the focus is arts and culture and for the first time it featured 4 men: James Marsh, John Hurt, Jamie Hewlett, David Adjaye. The four characters of the campaign talk about their experiences, life lessons, mottos of achievement; the interviews are available for Dunhill fans on facebook. The Banner Ads contain closeups from the interviewees as living moments, subtle loops of hands moving, the blink of an eye. We experience a glimpse of time - an eternal moment. These moments are accompanied by a quote from the subject, and intrigue the user into wanting to learn and see more about this person - a teaser to the rich content that can be found on Facebook. Dunhill’s statistics show that the banner campaign had 0.25% impressions worldwide, which is four times their normal amount, making this campaign a big success!